Thursday, November 14, 2019

Press Advantage Now Distributes To This Top US Newspaper

Las Vegas, Nevada based Press Advantage is proud to announce that all of their releases will now be featured on USA Today's website at no additional cost to their clients. The partnership will have a significant impact on the reach of their press releases, as USA Today is the #1 highest-circulation daily newspaper in the US, according to data published by Alliance for Audited Media.

Clients subscribed to the press release service that the local Nevada company offers will see a significant improvement in the results of their submissions, as they will now be featured on the USAToday.com website. This space sees millions of daily visitors all across the US, who continue to make USA Today their daily source of news (in both their physical and online forms). The advertising opportunities that come with this attention are limitless, being featured in the classifieds area is usually not an easy or cheap prospect.

Notably, Press Advantage states that their services will not be subject to an increase in price, even though it usually costs a minimum of $350 per release to be featured on USA Today. There are no other companies in the industry that offer a service similar to this for standard releases. Press Advantage asserts that this partnership is the fruit of their ongoing efforts and negotiations to develop new opportunities for their clients.

Robert MacDonald, a member of Press Advantage’s leadership team, states, "We are very excited about this partnership, as it means our clients will notice a great improvement in the results that our services produce. Our foremost priority has always been to provide the best service at the best price, which is why we have also decided to keep everything else the same as it has always been. There will be no new tiers added to our subscriptions, nor additional fees that clients will have to take on to be featured in this space. It will be the same price as it has always been, and the quality of our releases will likewise remain the same, if not better."

In addition to the partnership with USA Today, MacDonald notes that they have been working on several new improvements for the services offered at Press Advantage. They have recently begun testing a new release scheduling feature, which is still one of their most heavily requested features. This will allow users to set up a release schedule for better organization, so a standing order can be placed every few days based on their own unique marketing strategies. This service will not compromise any existing functionality that clients have come to expect, as they note that clients can specify multiple keywords, links, images, and videos to integrate with their order.

Additionally, they have implemented several new improvements in their clients’ dashboard. These improvements range from minor quality of life enhancements to new functionalities that refine several aspects of their website. Some of these features include secondary embed URLs, simplified video/image embeds, hiding releases from the newsroom, and saving organization-level retargeting pixels.

Press Advantage offers one of the most distinguished and successful SEO services in the industry through their press releases, as they maintain that they have always gone to great lengths to ensure their website is the best SEO tool that clients can have at their disposal. While most press release distributors show no interest in providing their clients the ability to implement tools like Schema in their releases, the Nevada company asserts that they always encourage clients to use these tools for their own benefit.

The company frequently receives reviews that attest to the excellence of their services and their positive results. On their website, for instance, they feature a review written by Cory Michael Sanchez, Founder of Mojo Global, who says, "The results speak for themselves! With Press Advantage, I was blown away by how easy it was and how fast it got picked up and ranked! The best part was that their Done For You service made it completely hands-free! I absolutely recommend it to anyone that's looking to get traffic, become an authority, and get their message in front of the masses."

Interested parties are welcome to reach out to Robert MacDonald to follow up on any inquiries they may have. The Press Advantage website also includes a contact form, through which prospective clients may schedule a consultation with one of the company's representatives.

Monday, September 23, 2019

How Press Release Distribution Works

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You know that whether your business is large or small that you have the need to announce certain events or activities through a press release distribution, but how exactly does it work? A press release distribution is done when a company has something that they want basically the world to know. Releases can vary in length depending on what the announcement is, but the goal is always the same; get the news release in front of as many eyeballs as possible.

Using a press release distribution company to get your story out makes that press release available for literally thousands of people and other businesses to see. Press release distribution can work on different targeted levels and that is all depending on who you want to reach. Some different options for distribution include:

o    International: If you want your release to reach not only individuals and businesses in the United States, but abroad as well, then you will want to go with an international press release distribution. This gets your news into the hands of those in the United States and other countries, such as the U.K. and Mexico, if that is your desire.

o    National: This gets your release into the hands of more individuals than any other as far as the United States goes. Typically this type of distribution will get your press release to thousands of media outlets across the country.

o    Regional: Perhaps you only want your release to target a specific region of the United States. If that is the case, then you will want to consider a regional distribution as it allows you to focus on the region of your choice.

o    State: If you only want to reach your state or a specific state, then use a state wide news distribution. This will target your specific state or any other states you want to hit.

o    Metro: Want to hit the biggest metro cities in the United States? Using a metro distribution will allow you to target the bigger metropolitan areas in the United States such as Detroit, Miami, New York City, and many more.

So why use a press release distribution?

Using a press release distribution not only gets your name out to the general public it can also get your name out to the online community. How? When preparing your news release you can use certain keywords and optimize your news release for the search engines. Because so many releases are picked up by the search engines these days, one that has be properly optimized can show up fairly high in the search results and this will lead to even more eyes on your news story.

Distribution prices will vary depending on who you want to target and there are even some distribution services that are available online for free. While these may not distribute your release to as many as one of the bigger companies that will charge you several hundred dollars, the free ones do at times serve their purpose. Either way, when you want to get your press release out to the masses, it is time to have a news release distribution service go to work.

Source: How Press Release Distribution Works